Photos courtesy of JOHNS PKI
The opening of H&M’s new global flagship in New York’s Herald Square. The store will be located at 1 Herald Center, on the southwest corner of 34th street where Broadway and Avenue of Americas converge. To celebrate the occasion, H&M hosted an exciting moment before doors open to the public right outside the store with special guest John Legend.
PRNewswire — “H&M, Hennes & Mauritz, one of the top retailers offering fashion and quality at the best price in a sustainable way celebrated the opening of its new flagship store in New York City. 1,500 shoppers and music fans alike gathered at the new store at One Herald Square to be the first to shop the new collection and hear Academy Award, Golden Globe and Grammy winner John Legend perform. Twenty lucky customers in line were also chosen for meet-and-greets with the iconic singer.
“Only in New York City do we have the largest H&M store in the world,” said John Legend. “I’m so honored to be a part of this special celebration for the brand and my city.”
“Herald Square is one of the most dynamic shopping destinations in the world,” said Daniel Kulle, U.S. President for H&M. “It’s a significant retail hub that draws millions of New Yorkers and international visitors each year, and this new store advances our commitment to job growth and expansion in New York City. With the achievement of such a tremendous milestone, we are overjoyed to have an exemplary talent like John Legend cut the ribbon and perform.”
Guests who attended the event had the opportunity to be the first to view the location’s exciting custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue and 63,000 square feet interior. Additional features include a special shoe department for ladies and men, H&M Home Collection department, a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level.”